About BrightWay Marketing

Gain an Unfair Advantage Over Your Competition

Mission and Purpose

BrightWay was founded in 2005 with the mission of helping Michigan business owners succeed and prosper, regardless of the economy, through the application of technology and marketing best practices.

Focus

BrightWay provides online marketing strategy, web design, web branding, search engine optimization, and pay-per-click online advertising to high value service companies in Michigan. When you sell a product or service that costs $1,000s of dollars your sales cycle is more complex and it is much more important to educate your prospects and build a relationship with them. This can be done successfully online with the right knowledge.

With over 12 years of enterprise sales experience, selling $millions of dollars each year in products and services, BrightWay understands this process and has created a marketing system to support this type of sale.

The system is called the BrightWay MarketSMART© system. It is designed to automate marketing as much as possible so as to generate a predictable stream of leads with a minimum of monthly effort. Companies with limited marketing resources appreciate this approach because it is smart, manageable, it works, and reduces the amount time and money you have to spend on marketing.

One of the biggest complaints I hear from business owners is that they are spending too much on marketing and not getting results.

Internet Marketing is one of the fastest and most cost effective ways to generate results from your advertising. This is why, after years of doing both print and web work, BrightWay is focusing exclusively on Internet marketing.

The truth is, it doesn’t take a lot of marketing to make a business prosper, but it does take doing a few things – the right things – doing them regularly and doing them well to suceed.

A Cost Effective Business Model

The BrightWay business model is simple and provides maximum value for your investment.

As your expert marketing partner, BrightWay works directly with you on strategy, research, branding, copy writing, art direction and concept design for all your e-marketing communications; leveraging years of direct selling experience and a proven marketing system.

When necessary, BrightWay engages x-agency/freelance resources to ensure projects are completed on time and within budget. We don't carry staff or a large office and we pass the savings on to you.

What is the value to you?

• Low overhead = cost savings
• You get agency quality work - without the agency price
• You get CMO-level strategy and concept design along with experienced project management
• We offer day rate or project based services so you can choose the option that best fits your needs
• BrightWay stays on top of industry trends and best practices so you don't have to
• We learn something new from each client, which we apply to the system, to our own business and to your next project.

The BrightWay MarketSMART System, and agency quality marketing services will help you accomplish your marketing objectives without breaking your budget.

Contact BrightWay for a FREE Internet Marketing Assessment

	Call 248.709.7882 or send us an email with your web address We'll schedule a conference with you and conduct an assessment that includes a written report with feedback on what you can do to improve your internet marketing results.