about BrightWay

“Many a small thing has been made large by the right kind of advertising.” Mark Twain

BrightWay is a full-service marketing firm, offering strategic planning and agency quality web and print design services. We work with business owners and marketing directors on select projects or on retainer as supplimental marketing staff. We are passionate about helping Michigan businesses achieve their growth and revenue goals through effective marketing.

BrightWay Marketing LLC was founded in 2005 by principal Charlene McMillan, an 18-year professional experienced in enterprise sales, software technology, and professional services. Together with a select group of top design and print professionals, BrightWay brings a unique blend of skills and experience that makes us a valuable business partner to our small and medium-sized business clients.

Sales experience.  As a sales executive calling on Fortune 1000 companies in the mid-west, Charlene McMillan, the owner and founder of BrightWay, understands how to find the real buying motivators, craft the selling message, create the right materials, and orchestrate an education process to advance the sale.  Many marketing firms do not have direct selling experience.  This is a valuable asset.

A marketing system.  To many people, marketing is a black art cloaked in mystery.  BrightWay has demystified this process and made it available to our clients.  As an individual producer responsible for $2 million per year in sales, Charlene packaged her process into a marketing system that can be leveraged by any business; to market themselves more effectively using less time, fewer resources and less money.
 
Technology skills.  Having one time written device drivers and a database in ‘C’, BrightWay understands how to leverage technology to automate marketing.  Many computer people lack sales and communication skills.  Charlene, is a rare and valuable combination of both. 

A process for every project.  BrightWay has a process for everything; questionnaires, forms and step-by-step guides.  This ensures consistent delivery for all projects and that nothing gets missed.  In fact, one customer cancelled a website mid-stream and switched to BrightWay based on our first meeting interview alone.  He could tell we knew what we were doing by the questions we asked; questions his high-priced agency didn’t. .

When you select BrightWay, you hire a dedicated marketing partner who is always on the lookout for brilliant ways to market your business.  We provide:

• a process so nothing gets missed
• a system to create brilliant strategy
• creative design to build your brand
• technology services to automate lead gen

BrightWay provides marketing that works...24/7.

We invite you to request a complimentary marketing consultation to learn more about our marketing services and the results we deliver to clients.