Pay Per Click Advertising (PPC)

PPC Advertising and Management Services

get found within hours...

Paid ads in the major search engines can generate a positive investment return for your company if the ads are set up and written properly. If not, they can cost you a lot of money and generate zero leads. (see client story in the right column)

The diagram at the right illustrates where the paid ads display on Google. The top left shows thepremium Google adWords placement because these ads are clicked on the most by searchers.

If done well, pay per click or sponsored ads will help you capture highly qualified prospects and/or shoppers within minutes of placing your ads.

How PPC works

You choose the specific search terms you would like to be found under, you write and place the ad, and then you only pay for those who click on your listings.

The trick is to write the ad in such a way so that the right people click through to your site. Then of course, to craft your website or landing page so that it converts these searchers to sales leads.

BrightWay Provides the Following PPC (Pay Per Click) Management Services

• Keyword research to find specific phrases targeted to your business.
• Bid management to meet budget and/or ad position goals.
• Ad copywriting to generate click-throughs to your site.
• Landing page creation and optimization.
• Campaign monitoring and optimization to increase conversion rates and lower the average cost per click.
• Campaign reporting to track results to goals.

It pays to have a professional build and/or manage your pay per click advertising accounts.

Contact BrightWay for a FREE Internet Marketing Assessment

	Call 248.709.7882 or send us an email with your web address We'll schedule a conference with you and conduct an assessment that includes a written report with feedback on what you can do to improve your internet marketing results.