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Company The BrightWay Difference The MarketSMART© System

Internet Marketing Strategy and Consulting

From Concept to Design to Delivery

from one managed source...

BrightWay is an Internet marketing firm located in Rochester Michigan, whose mission is to become a valuable marketing resource for you; a member of your core selling team.

Whether you need help for a single project, such as developing a new website, or you are looking for a longer term engagement involving an Internet strategy, web brand development, web advertising and search optimization, BrightWay will work with you to get the job done.

As your outsourced marketing partner, BrightWay provides a full range of marketing consulting and delivery services - services designed to automate the job of marketing by leveraging technology, content and people.

Outsourced marketing services allows you to achieve your objectives at a fraction of the cost of hiring a full-time staff member.

BrightWay provides Marketing Consulting services such as:

  • Marketing Strategy and Planning
  • Budgeting and Resource Planning
  • Website Design and Development
  • Web Information Architecture and Usability
  • Optimizing Existing Websites for Lead Capture
  • Search Engine Optimization
  • Local Search Listings
  • Paid Advertising / Sponsored Search
  • e-Mail Marketing Services
  • Campaign Design & Program Development
  • Web Analytics and ROI Tracking
  • Social Media Strategies and Blogging
  • Graphic design / Website Design
  • Business Application Design
  • Internet banners, ads, and graphics
  • Flash animation (online demos, presentations, illustrative displays)
  • Copy writing and editing support
  • Development of sales materials
  • etc...

How we work

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BrightWay provides these services on a project-by-project basis or by operating as your part-time marketing department.

At a minimum, we recommend a quarterly planning meetings with executives and key stakeholders to review performance, processes, and provide additional planning and budgeting for future marketing activities.

Our goal is always to become your valued marketing partner.

 
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