The BrightWay Difference

Top 10 Reasons to Work with BrightWay Marketing

BrightWay has a unique background that makes us particularly valuable to our clients. Here is why people choose BrightWay and continue to do business with us...

1. One source from strategy to delivery. With a seasoned background in business, sales, technology and art, BrightWay is able to provide strategy-to-concept-to-delivery services in one-stop. This ensures that nothing gets lost in translation between intent and delivery. Customers tell us all the time that this is valuable to them. Not only do we function as your marketing strategist, but we can get the job done for you just as if you had hired an agency or staff member, only at a fraction of the cost of a permanent employee or ad agency.

2. The Big Picture. It does you no good to have a website if it doesn't convey your brand and unique selling value. It does you no good to get found if your site doesn't have the information, offers and forms to collect leads. It does you no good to collect leads if you don't have an easy way to ensure that you follow up and stay in touch with them. Your goal is to find leads and convert them to paying customers and BrightWay knows how to do this in a virtual world. That's the 'big picture' that many other design and marketing firms leave out.

3. The System. To many people, marketing is a black art, the formula for which is cloaked in mystery. BrightWay has demystified this process and made it assessable to business owners to help them grow. The system is called the BrightWay MarketSMART© System. It is designed to automate the marketing function as much as possible by leveraging people, content and technology to generate, harvest and develop leads. Companies who don’t have full-time marketing departments value this approach because it reduces overhead while creating a predictable stream of leads for the sales team, with a minimum of monthly effort.

4. Deep Technology Skills. Having once upon a time written device drivers and a database in 'C', BrightWay knows how to leverage technology for business gain. Very few sales and marketing types have technical skills at the level BrightWay does. Having been a Software Designer, Developer, Systems Analyst, Systems Engineer, and IT Project Manager, BrightWay can help you select software, install and load data, integrate your existing systems, develop reports, and manage your projects to successful delivery. BrightWay WILL help you manage the technology you need to automate marketing for your business. Again, all from one source partner.

5. Sales Background . Unless you have ever done a sales job you may not understand the relevance this has to marketing -- or appreciate how hard it is to uncover the motives, problems and personal wins that motivate your buyers to act. Your sales team understands this. You want your marketer to understand this as well so they can provide optimum support. Having been a sales executive calling on Fortune 1000 companies in Michigan, Ohio and Ontario, carrying a $2+ Million Dollar quota every year, Charlene McMillan, the founder and creator of the BrightWay MarketSMART© System, understands this. She knows how to find the pain and the real buying motivators and convey your unique selling value. She knows how to orchestrate an education process and create supporting materials to advance the sale. She is a techie and a marketer with direct, quota-carrying sales experience - an unusual combination of skills that you can leverage for your business.

6. On Time and on Budget. If we accept the work, you can count on BrightWay to get the job done and delivered when agreed. Late nights are not a problem and if the time we spend goes over the time we allotted for the quote, we eat it (unless you have requested work outside the scope of our agreed upon deliverables, such as additional design concepts). You might say 'we deliver'.

7. Passion for Perfection. This may sound like a platitude to you, but on nearly every project BrightWay goes over hours budgeted in the quest for perfection. If the work isn't something to be proud of, then it's not the best it can be -- and it doesn't go out the door.

BrightWay regularly receives referrals from industry partners who have designers on staff. They refer the work to BrightWay because they can bank on the fact that their clients will be extremely happy with the results and they know we won't stop until they are. That's picky...picky...picky

8. BrightWay Knows People. With a skilled team of partners, many of whch are x-agency freelancers, BrightWay has the contacts to bring the right skills to bear to ensure your project is top-notch, completed ontime and within budget.

9. Your Satsifaction is Job #1. We want you to be delighted with the work we provide. This isn't about personal artistic expression - this is about making our clients happy. Defensive designers can be tough to deal with. We check the ego at the door. BrightWay is only happy when you're happy.

10. BrightWay Cares about the Success of Your Business. I know this sounds hokey, that's why this one is last...but clients tell us they feel we really care about their business and have their best interests at heart, which is why they continue to work with us. The passion to help Michigan business succeed is why BrightWay invested the time to write and publish the marketing system. We wanted as many people as possible to benefit from it. We take the time to explain and/or teach it to every client who will listen. We check in to see how you are doing - and openly discuss ideas and alternatives without punching the clock.

Where else can you find a marketing company like this?

If you'd like to know more about how BrightWay can help you generate more leads for your business...

Contact BrightWay for a FREE Internet Marketing Assessment

	Call 248.709.7882 or send us an email with your web address We'll schedule a conference with you and conduct an assessment that includes a written report with feedback on what you can do to improve your internet marketing results.