BrightWay Newsletter

BrightWay often works with business owners who want to redo their websites. The article below provides important information about how to turn your new website into a virtual selling machine for your company.

We also introduce a new monthly series entitled 'the Truth about Search Engine Marketing". There's is so much to know on this subject that we can't fit it all in one edition. Based on a book by Rebecca Lieb, this is a great primer for business owners looking to improve web traffic and ranking.

Re-designing a website is a great opportunity to wipe the slate clean and really create a selling tool for your business. This article details what you need to know in order to get the best web design for your money AND a site that will generate a steady flow of leads.

Truth #1: SEO is bedrock; the foundation of modern marketing

SEO (search engine optimization) isn't just the foundation of search marketing; it is arguably the foundation of ALL marketing today.

When people see an ad on TV and they want to learn more... what do they do? They go online and search. When breaking news occurs, what do they do? Go online and search. When people have questions about life, about science, about business, about education, about travel, or about their health, what do they do? They search.

The behavior of search is becoming entrenched, and widely adopted regardless of age group. We don't even think about it anymore. We just go to the computer and start searching.

And when someone types a keyword into the search box and presses that search button, there are only two possible outcomes;

1. They will find you.
2. They will find your competition.

Google's market share in the US is nearing 80% but the dirtly little secret is that 72% of all people who search Google click in the natural or 'organic search' results; not the paid ads.

For this reason alone, SEO must be the foundation of your search marketing campaign. If you learn how to cause your website to at or near the top of the search results then you can harvest traffic from Google, FREE traffic, all day long, month after month -- at no incremental cost.

Stay tuned for next month's 'truth' about Search Engine Marketing...