BrightWay Marketing Newsletter

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In this issue

Featured Article
Real Client Results
Tools & Tips

DID YOU KNOW?

Wag the long tail!
The long tail is a term coined by Wired magazine’s Chris Anderson to describe the niche strategy of identifying longer, more specific key phrases that are much more indicative of purchase intent. For example, optimizing your site or bidding on a PPC term such as “Harry Potter” or “iPod” can be insanely competitive and result in a much higher cost-per-click. However, if you go the long tail route you are much more likely to find a purchasing audience for a ‘refurbished iPod nano.’ The more specific the search, the more serious the prospect.

A solid understanding of long tail terms coupled with a content strategy is key. Perhaps a blog utilizing long tail terms, white papers, case studies, and/or articles – all can address the long tail terms most indicative of a buyer and attract relevant and highly qualified traffic to your site.

So go ahead – wag the long tail!

Deal of the Month

This is a hot one just like our weather!

FREE PPC Campaign Setup (a $750 value) with monthly monitoring subscription.

Call 248-709-7882 to see if this is right for you or to take advantage of this fantastic offer. Expires July 31, 2010.

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Is PPC for Me?

To PPC or not to PPC that is the question. There is no doubt that setting up a pay-per-click ad campaign can get you on the first pages of Google within hours. (Google owns 80% of the search market so that’s definitely where you want to start).

PPC is a great way to get found by people who are actively looking for the products/services you offer – especially if you are in a highly competitive market or you’re looking for local buyers.

However, there are some key things you need to know before you launch your next PPC campaign. This article will give you the lowdown on when it makes sense to consider PPC for your business and what to watch out for...Read More.

Client results

PPC in Action

Signs & More is a great sign company with amazing people located in Troy Michigan. They changed their office location and their web address - and wanted a quick way to attract new customers to their new website. We decided that PPC was the ticket.

We started conservatively with 2 campaigns, one to advertise the ‘sign company’ and one for their current promotion, which is ‘banners’. The goal was to keep the cost under $300 a month for both campaigns and drive quote requests from the site.

They spent $123 so far to garner over 200 first page views this month. The business owner reported an increase in quote requests, but we didn’t really know which, if any, came from the web. We added tracking code to that specific page so we will know in the next couple weeks whether this ad is driving quote requests or not. If not, we can do other things like create new ads, or new campaigns based on specific products with specific landing pages to attract the business we want. This is no doubt a work in progress and we expect continued improvement as we hone in on what works in this highly competitive sign company market.

If you are interesting in running a PPC campaign for your company, BrightWay has a great offer this month for FREE campaign setup with your monthly subscription. Call 248.709.7882 to learn more.

resources

Tools & Tips

Google has a great new keyword research tool that will let you know what keywords are performing for your site and give you suggestions on what you could add.

Click here to check it out!

Note: you don't have to sign in to use it...