Local SEO Marketing
Google suggests that 80% users conduct online searches for local businesses, and 50% of those users who search on mobile, visit or contact that business within a day. This makes local SEO marketing an imperative for a local business that wants to get found.
So What is Local Search Marketing?
Also known as local SEO, local search marketing refers to the optimization of a business’s website and online presence to get discovered by and generate traffic from location-based searching. For example: “Ice cream in downtown Rochester” is a location based search.
Local search optimization is a process that takes time, patience, and persistence, but the rewards can take your business to a whole new level.
BrightWay provides expert Local SEO Marketing Services to get your company ranking in your local market.
1. Get Listed in Online Directories
We create and/or optimize your listings in important online directories such as Google My Business, Yelp, Bing and others to spread the word about the products and services you offer.
2. Optimize for Location Based Keywords
In order to show up for local searches, we work to add location based keyword targeting to your digital marketing channels (website, ads, etc..) to show where you provide products or services. For example:
• Locksmith services Rochester MI
• Pet sitting Lake Orion
• Local hairstylist Troy
3. Get Reviews to Boost Local Listings
Google understands that to be most useful to their users, it needs to give them what they want, and what they want is businesses with good reviews to show up first in their search feed. Because of this, the more favorably you’re reviewed the more likely you’ll be to rank high in a local search.
The BrightWay Internet Marketing Dashboard makes it easy to ask customers for reviews and monitor them online. We help you pay attention to your online ratings and make it a productive part of your local SEO plan.
4. Have a Responsive Mobile-Friendly Website
No matter which type of device users are checking out your website from, they should have a good viewing experience. Since many local searches are conducted from mobile devices (think, “Chinese food near me”) you want to be sure they can easily view your web pages from their smartphones.
BrightWay will conduct a mobile audit to be sure your website is optimized for SEO and has no technical issues affecting page rank. If you don’t have a responsive mobile website, we will be happy to provide a custom quote to create one for you.