notable marketing books
The E Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, Michael Gerber
Maximum Achievement: Strategies and Skills that Will Unlock Your Hidden Powers to Succeed‚ Brian Tracy
Your Marketing Sucks‚ Mark Stevens
Solution Selling: Creating Buyers in Difficult Selling Markets‚ Michael Bosworth
Love is the Killer App: How to Win Business and Influence Friends‚ Tim Sanders
Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business‚ Jay Conrad Levinson
Marketing for Dummies: Smart Marketing Techniques to Move Your Business Forward‚ Craig Smith and Alexander Hiam, MBA
Advertising for Dummies: Creating Cost-Effective Ad Campaigns‚ Gary R. Dahl
3 Steps to YES: The Gentle Art of Getting Your Way, Gene Bdell
5 Catalysts to 7 Figure Growth: Propel Your Business To the Next Level, Andy Birol
marketing resources
marketing articles
BrightWay regularly provides information to keep you informed of industry trends and best practices. Browse the articles below and/or sign up for our monthly marketing newsletter.
- 10 ways to save money on marketing
- the value of staying in touch...generate more referrals by staying in the frontal lobes of your customers prospects and partners
Articles on eMail Marketing
Articles on Web Design
- redesign your website - what you need to know.
- how to get the best web design for your money
branding and logo design
Articles on Search Engine Marketing
- is ppc for me? - what you need to know when deciding whether or not to advertise your website.
- it's all about the long tail - this article details why using long tail terms for search optimization is a great SEO strategy.