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"This is the most comprehensive marketing development system I have ever seen. I love the fill in the blanks, answer the question format. I had no idea how to proceed with a marketing plan until BrightWay showed me how." D. Walker, Rivers End Consulting - a 6-Sigma consulting firm.

marketing strategy


“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Sun Tzu - The Art of War

You wouldn’t dream of going on vacation without a plan and a road map. Yet time and again businesses ‘wing it’ when it comes to marketing. They try various tactics – many that fail to produce results. This is expensive, makes it difficult to generate predictable leads, and difficult to communicate a clear and consistent company message.

BrightWay offers marketing planning services utilizing a unique system to guide you through the process of creating a powerful marketing plan for your business; a plan that leverages people, content and technology to automate the generation leads with a minimum of weekly effort. This approach makes the most of limited time, resources and budget.

the secret's in the system

The BrightWay marketing planning system was developed from the sales experience of BrightWay's founder, Charlene McMillan. As an individual producer responsible for $2 million a year in sales, working with limited resources, Charlene devised a process by which sales objectives could be achieved despite these limitations. This process has been packaged and made available through four (4) 3-hour coaching sessions to Michigan business owners.

We invite you to request a complimentary marketing consultation to learn more about the system and the results BrightWay has delivered to clients.