To provide affordable, effective Internet marketing solutions to local small businesses so they can regularly attract new business from the web. We leverage a time-proven system along with software and expert SEO services that work together to generate solid investment returns. Our goal for each client is to be regarded as a valuable marketing partner.
BrightWay was founded in 2005 with the goal of helping Michigan entrepreneurs grow and prosper, to contribute to our state's business diversity, and reduce Michigan's dependence on the auto industry.
In 2005 it was a tough time for Michigan. The auto companies were beginning to lay off workers and many were taking their "packages" and starting businesses of their own; following a lifelong passion, or continuing in the same field, only on their terms. In either case they needed help getting the word out so new customers could find them.
So after a 20 year career in computer software development and sales, Charlene decided this was time to start the company and leverage her technical and sales background to 'give back' to the business community that she felt so connected to. The quota-carrying sales and software development skills acquired over a 20 year career in Information Technology would allow BrightWay to provide the professional level services needed to help these new businesses gain visibility online and attract new customers via the web.
So BrightWay was founded...
The name embodies the fact that the Internet helps level the playing field and allows the independent business owner to work smarter...not harder.
BrightWay helps companies work smarter...not harder, by leveraging technology and the Internet.
Then after years of successful SEO work with local small business clients, BrightWay decided to package this winning process into an 'Internet Marketing Dashboard'. The dashboard is a software portal that a business owner logs into to access and manage all the activities proven to improve local business SEO success.
BrightWay sets it up and manages it with monthly work hours dependent upon the service package a client signs up for (see SEO package pricing). The packages are affordable and provide all the functionality needed for a local business to succeed in marketing their company online. You might think of it as 'SEO in a box'.
It's simple. Unique. And it works. Our clients have generated $10,000s in revenue each year. You can too!