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Marketing Articles and Publications
The mission at BrightWay is help our clients achieve results from their marketing and grow their companies. To that end, we share information freely and work to keep you informed of industry trends and best practices.
Below are some articles, whitepapers, game changing books and informative magazines you might want to check out. We continue to make additions and welcome feedback from you!
Articles |
Whitepapers |
TOPIC: General Marketing 10 Ways to Save Money on Marketing The Value of Staying in Touch - generate more referrals by staying in the frontal lobes of your customers prospects and partners! TOPIC: Email Marketing Email is Key Strategy for 2009, Marketing Sherpa 10 Musts for a Successful E-Newsletter Topic: Web Amazing New Facts About Web 2.0! Re Design Your Website : What You Need to Know Topic: Pay-Per-Click Advertising
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This is content BrightWay paid for that contains some really great case examples. Enjoy! Marketing Wisdom 2008, Marketing Sherpa Report Marketing Wisdom 2009, Marketing Sherpa Report |
Books |
Magazines |
Some game changing books... The E Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, Michael Gerber Maximum Achievement: Strategies and Skills that Will Unlock Your Hidden Powers to Succeed‚ Brian Tracy Your Marketing Sucks‚ Mark Stevens Solution Selling: Creating Buyers in Difficult Selling Markets‚ Michael Bosworth Love is the Killer App: How to Win Business and Influence Friends‚ Tim Sanders Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business‚ Jay Conrad Levinson Marketing for Dummies: Smart Marketing Techniques to Move Your Business Forward‚ Craig Smith and Alexander Hiam, MBA Advertising for Dummies: Creating Cost-Effective Ad Campaigns‚ Gary R. Dahl Red Hot Cold Call Selling: Prospecting Techniques that Pay Off‚ Paul Goldner 3 Steps to YES: The Gentle Art of Getting Your Way, Gene Bdell 5 Catalysts to 7 Figure Growth: Propel Your Business To the Next Level, Andy Birol
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Industry trade publications you might find valuable. My favorite is Target Marketing!
Target Marketing Magazine
Website Magazine |
