search engine marketing

what is search engine marketing?

It's everything you do to get top search engine rankings, so you get found by people who are actively looking for what you sell. It involves website optimization, paid advertising, and local listings and links...all critical components of a successful online marketing strategy.

79% of people looking for a product or service start their search on the web. These searchers find you -- or they find your competition.

Some are looking for information - some to make product comparisons - but some are ready to make a purchase -- and these are highly qualified leads, ready to do business if they find you -- and you do and say the right things.

What’s different about the BrightWay approach is that we understand the search phases and we focus on finding searchers who are ready to act.

Since 2009, BrightWay has helped Michigan companies get top rankings in their markets and capture a steady stream of leads from the Web. That is automated marketing at it's best!

• we use a process so nothing gets missed
• we know how to structure your web pages for search optimization
• we know how to create searchable content that inspires action
• we know how to craft search friendly page internals
• we offer monthly programs to keep you at the top
• we don't stop until you are delighted with the results

We invite you to request a complimentary marketing consultation to learn more about how BrightWay can move your company up the ranks and drive qualified leads from the web.