SEO Website Design
SEO website design is about building a website from the ground up for search optimization and lead conversion. Whether it’s a new design we create, or improving an existing website, the name of the game here is attracting new visitors and turning those visitors into qualified sales leads.
Get Found and Turn Visitors into Sales Prospects
While its true that most companies want to attract as many visitors as possible to their website, it doesn’t mean a thing if those visitors don’t take action and contact you.
Once potential customers have clicked onto your website you have an average of about 5 seconds to capture their attention, convince them that you have what they are looking for, establish credibility and get them to do what you want them to do.
BrightWay’s background in quota carrying sales gives you a distinct advantage in crafting a website for lead conversion. We understand how to hit the hot buttons, provide the right information, and motivate visitors to contact you.
The BrightWay SEO Web Design Process
By incorporating our SEO and sales expertise into the website design, BrightWay is able to create a site that looks great, gets found, and motivates visitors to contact you. Here is an outline of the process.
Step 1: Keyword Research
We research and select the best keywords for your business. Keywords that are relevant to your business and local market, and keywords that are likely to rank well in relation to your competition.
Step 2: Competitive Research
We research your online competitors (companies who rank for your target phrases in your target geography) to learn from their websites. We use this information to influence your website structure and content…and to understand what NOT to do.
Step 3: Website Structure
This is about organizing the website and structuring the pages to improve the chances of them getting found via an online search.
Step 4: SEO Content
We write or optimize the words and images on your pages for the targeted topics and keywords we are focusing on.
Step 5: Conversion Content
For each page we define what you want people to do after visiting the page. Then we design the layout and populate it with the content needed to get them to take your desired action. We communicate the need, your value, social proof, and the desired ‘call to action’.