Brand Design, Development, and Marketing

Do and Say the Right Things to Attract More Business

experience the power of brand...

Your company brand has power. And value. A good brand can and should make it easier for your company to do business, provide critical market differentiation and have a direct effect on financial performance. In today’s business climate a successful brand instills confidence and credibility in the minds of your prospects. Let’s face it, people buy from people they KNOW, LIKE, AND TRUST. A good brand helps to build this relationship faster. And in the virtual world, this can happen at the speed of light.

The goal of our branding work with clients is to create the images, sales message, web copy, and marketing elements that depict the true value your company offers to the market. This means we understand what people REALLY buy – what you REALLY sell – and then use words that don’t say or sound like your competitors. The brand must be an accurate representation of your REAL value to your clients. This is why we do the research and personal interviews as part of the BrightWay branding process. We take nothing for granted and here’s why…

a true story...

	Once upon a time, I was a sales executive for a company that sold business intelligence software. They were a global company, 5th place in their market. The problem was, all my targets already had business intelligence software. To make matters worse, their marketing department worked with an ad agency to create slick glossy materials that looked and sounded exactly like my competitors! How on earth was I going to compete? Desperate; I interviewed the top clients in our selling area and found out that the reason they bought had nothing to do with what my company actually marketed! I started marketing what we did do that made people buy and suddenly I was able to get traction in accounts that wouldn’t even see me before. I made my sales quota in just 7 months!

You may think you know your brand, but think again.

Think again is exactly what we do together during our branding work with you. We will conduct interviews and use the information we collect and a fresh perspective to:

• Create your brand's visual brand identity. Much more than a trendy graphic, this is an expression of the company's positioning and personality. We can develop or freshen your company's visual brand identity.
• Write the brand messages to include tagline, your difference, objection handling, your story, and 60-second 'elevator pitch'. The elevator pitch is the litmus test of effective branding.
• We test your brand, internally and externally - to gauge creation and rework where necesary.
• Then we take it to your website so you can trumpet it to the world.

Distilling your company’s essence to a few, powerful words and a simple compelling message is a formidable task; however this endeavor is well worth the time and effort for any size company.

customer brand examples...