Web Lead Optimization Program

Turn your website into a lead generating machine

one that works 24 x 7 for you!

Your website is a selling tool that works for you around the clock.

People you meet will likely investigate your website either before or after they see you. Their next steps are often influenced by the impression and information they see.

A website that tells your story, conveys your brand, provides valuable information and plenty of opportunities for people to interact WILL become a lead generating machine for you.

What’s different about the BrightWay approach is that we build a website designed to generate web leads.

We build in the forms and buttons – we make sure they have all the information they need right at their fingertips so they feel comfortable taking action. We know how to increate the likelihood of getting contact forms filled out. We know how to optimize your page content for search. We know how to create information this is valuable to your prospect – to educate and inform – to build that all important KNOW, LIKE, and TRUST relationship that make people pre-disposed to doing business with you.

a client story...

	Double Web Leads and Reduce Ad Costs by $800 a Month Situation: After spending over $5,800 for a marketing firm founded by a Harvard grad, this personal training studio was getting ZERO leads from the web even though he was spending from $500-$800 a month in Google AdWords. No calls - no appointments - nothing. Frantic, he called BrightWay for help. 'Can you turn it off!?!?' he asked. A bit of cursory research showed that his AdWords had not been restricted to local search and that he was paying for generic terms such as 'exercise equipment' that he didn't even offer! Result: BrightWay turned the AdWords off and re-designed, re-wrote the website using the BrightWay System. We made it information rich and valuable to prospects and gave them plenty of opportunity to interact. In the first month he achieved a 400% investment return! He is now getting a steady stream of web leads, 2 or 3 of which he converts into paying customers each month at a value of approximately $4,500 - $7,000. He achieved his stated sales goal on this one marketing medium alone. Want to do the same for your website? Contact BrightWay today.